欧洲杯B站全平台活动宣发主视觉设计
Client/
Bilibili
Date/2024
Team/
设计总监：Mint
创意总监：Y8
视觉设计：Mint Y8
动态呈现：inko
Service/
同时将B站的品牌核心视觉元素-小电视形象和一键三连，以彩蛋的形式精心设计在画面细节里，在保证视觉冲击力的前提下，确保不同元素在不同应用场景中都具有易延展性。
足球之夏，一起狂欢!
We designed the main visual for the 2024 UEFA European Championship for the sports section of bilibili. We focused the visual creativity back on football itself. Different moments such as match points, German landmarks, game commentary, and team celebrations converged on the football grid surface. The carnival atmosphere of the sports events was rendered as the background of the picture, and in this goal, the infinite excitement of the UEFA European Championship was kicked out.
At the same time, the core visual elements of Bilibili's brand - the small TV image and the one-click triple connection - are carefully designed in the form of Easter eggs in the details of the picture. Under the premise of ensuring visual impact, it is ensured that different elements have easy extensibility in different application scenarios.
Summer of Football, let's celebrate together!