教师节限定礼盒设计
Client/
Bilibili
Date/2024
Team/
设计总监：Y8
视觉设计：Y8
三维呈现：Locke
Service/
从灯到眼罩，每件设计都围绕“探索宝藏”的线索展开：艺术灯象征灵感被点亮，毯传递柔软与放松，卡片播种感恩，眼罩延续热爱。
整体包装以像素和颜文字视觉语言构筑，红蓝主色调营造出活力与现代感。通过视觉语言与文案的双向呼应，这份礼盒让“教师节礼物”不再只是物质赠与， 而是一场情感表达与品牌文化共鸣的延伸。
On Teacher’s Day 2024, we collaborated with Bilibili to create a themed gift box — “In Search of Treasure Teachers.”
Centering on the concept that “teachers are treasures,” we infused Bilibili’s iconic kaomoji and pixel-style visual language into the entire packaging system, striking a balance between playfulness and warmth to craft a ritual unique to educators.
From the lamp to the eye mask, every piece in the box follows the thread of “treasure hunting.”
The art lamp symbolizes inspiration being lit, the blanket brings softness and rest, the card plants seeds of gratitude, and the eye mask continues the spirit of passion and love for learning.
The overall packaging combines pixel art and emotive typography, with a red-and-blue color palette that conveys both energy and modernity.
Through the interplay of visuals and words, this gift box transforms the traditional Teacher’s Day present into something more than a materia