海外头部儿童耳机品牌全案升级
Client/
iClever
Date/2024
Team/
项目策划：梁楚豪
设计总监：inko
视觉设计：Mint inko 梁楚豪
动态呈现：inko
三维呈现：Locke 梁楚豪
Service/
在原本的LOGO无法更好的承接未来iClever品牌发展规划的前提下，迎来了暨品牌成立后的首次全面升级。此次品牌升级目的，围绕提升品牌形象和识别度，以适应不断变化的市场需求的前提下，希望整体品牌重建后更能体现iClever新的品牌识别系统与儿童耳机品类能够形成关联联想。
iClever is a brand focused on the production of children's headphones, mainly foroverseas market sales, in the Amazon platform, its overseas sales rank first.iClever is committed to protecting children's hearing by introducing yolyme limitinctechnology in its headset products to limit the maximym yolume to 85 decibels. en.suring that children use headphones within a safe volume range.
On the premise that the original LOGO could not better undertake the future devel-opment plan of iClever brand, it ushered in the first comprehensive upgrade after theestablishment of the brand. The purpose of this brand upgrade is to improve thebrand image and recognition to adapt to the changing market demand, hoping thatthe overall brand reconstruction can better reflect the association between iclever'snew brand identity system and children's headphones category.
我们根据品牌「关爱儿童听力健康」的品牌核心基因，提取「播放」的视觉直接关联作为超级图形的开发创意记忆点，增强品牌识别度。
In this brand upgrade, we have extracted the "C" as a super graphic for the brand, aiming to make it moremodern and easily recognizable by simplifying and strengthening the brand identity. According to thebrand core gene of "caring for children's hearing health", we extract the visual direct association of "playas a creative memory point for the development of super graphics to enhance brand identity
Theupgraded iClever brand logo deals with details wih rounded stroke features, combines brand superhics with brand logo, and reduces consumers' msmory cost of the new super symbol. At the samegraptimesthe visual identity of the brand can be improved, so that when consumers first see the brand identity,theyaind the "sound playback"can have a visual association between the brand
品牌能够直观、持续地向用户展示全新的品牌形象，传递「健康」、「呵护儿童成长」以及「环保」等核心理念， 这些视觉暗示需要通过社交媒体的长期曝光和用户互动。
The social media promotion system is also an important output window for the brand's target image. Social media promotion has become a key channel for direct communication with consumers and shaping the brand image.
Through social media and the official website's Windows.
Brands can visually and continuously present a brand-new image to users, conveying core concepts such as "health", "caring for children's growth", and "environmental protection".
These visual cues require long-term exposure on social media and user interaction.