美瞳品牌全案升级
Client/
Kira Fairy
Date/2025
Team/
项目策划：梁楚豪
设计总监：Locke
创意总监：Mint
视觉设计：梁楚豪 Locke Mint
动态呈现：inko Locke
Service/
作为Kira Fairy 1.0阶段的服务方，我们在迎接2.0升级任务时，带来了更多思考。相比于1.0阶段的基础塑造，2.0版本我们更强调通过系统化设计，帮助品牌内部运营实现高效迭代与快速落地，既满足美瞳品类对新品敏捷上市的需求，也为品牌构建更持久的视觉体系。
Kira Fairy, a cosmetic contact lens brand established in 2018, is mainly known for its imported products and its continuous leading of new market concepts and cosmetic contact lens designs. The brand is committed to creating exclusive eye stories for young people with a variety of eye colors. As a beauty contact brand with disruptive design and market-leading concepts as its core competitiveness, it is currently at a crucial stage of deepening its role as a creator of "eye stories". This design project is not only an update and iteration of the product line, but also an enhancement of the brand's core value.
As the service provider of Kira Fairy 1.0 stage, we brought more thoughts when welcoming the upgrade task of 2.0. Compared with the basic shaping in the 1.0 stage, in the 2.0 version, we place more emphasis on helping the brand's internal operations achieve efficient iteration and rapid implementation through systematic design. This not only meets the demand of the cosmetic contact lens category for the agile launch of new products but also builds a more lasting visual system for the brand.