海外美瞳品牌全案升级
Client/
MYEYEBB
Date/2024
Team/
项目策划：梁楚豪
设计总监：Mint
创意总监：Y8
视觉设计：Mint Y8
动态呈现：inko
三维呈现：Locke
Service/
MYEYEBB旧的品牌体系已经不再适用于之后的市场竞争，同时品牌原先的品牌形象存在一定的认知困境，无法通过品牌形象与品牌属性建立视觉联想。因此MYEYEBB需要通过本轮的品牌形象升级，强化自身独特性，在竞争中脱颖而出。找到专属MYEYEBB的让人“一眼记住”的品牌核心符号，通过品牌超级图形化，让消费者能够通过超级符号一眼识别出品牌属性，是本次项目的核心命题。
MYEYEBB is a color contact lens brand that has been deeply involved in overseas markets for many years. It offers a wide range of colored contact lenses, aiming to help users change their appearance from enhancing the natural color of their eyes to boldly altering their looks, giving users the ability to change their appearance as they wish. With the fierce competition in the international colored contact lens market, some outstanding brands have already established a strong brand image recognition. The old brand system of MYEYEBB is no longer suitable for future market competition. Meanwhile, the brand's original image has certain cognitive difficulties and it is impossible to establish visual associations through brand image and brand attributes.Therefore, MYEYEBB needs to enhance its uniqueness through this round of brand image upgrade to stand out in the competition. The core proposition of this project is to find the brand core symbol that is unique to MYEYEBB and can be easily remembered at a glance. Through the super graphic representation of the brand, consumers can recognize the brand attributes at a glance through the super symbol.
全新标识以黑体框架承载简洁有力的品牌基调，在笔画细节中融入衬线特征的局部修饰，中和黑体原有的严肃感，赋予标识更多精致感与个性表达。同时兼具国际化视野与品牌辨识度，满足数字媒介、社交平台及多场景应用需求，全面提升 MYEYEBB 的品牌视觉表现力与传播效率。
The original brand logo of MYEYEBB adopted a combination of graphics and serif fonts, which had a relatively high overall visual complexity and limited the brand's communication efficiency and adaptability in multiple media and scenarios. Therefore, in this upgrade, we are more focused on enhancing brand recognition and visual communication efficiency, simplifying the complex. The brand-new logo features a bold frame to convey a simple yet powerful brand tone. Local embellishments with serif characteristics are incorporated into the stroke details to neutralize the original solemnity of the bold font, endowing the logo with more refinement and individual expression. It combines an international perspective with brand recognition, meeting the demands of digital media, social platforms and multi-scenario applications, and comprehensively enhancing the brand visual expressiveness and communication efficiency of MYEYEBB.