招财灵MonLing
Client/
PAP
Date/2022
Team/
设计总监：Locke
视觉设计：Locke
动态呈现：inko
图像摄影：MUCHUAN VISION Locke
Service/
MONLING灵感来自金钱英文“MONEY”和灵芝中灵的拼音“LING”
MONLING和MONEY读音相近，寓意暴富；灵一词双义，既代表灵芝，也代表对这个新进招财物的期望，希望它让人心情愉悦、努力搞钱，真的很“灵”。灵芝在中国文化中一直是仙物的象征，将其与创意设计结合，我们希望能创造一个潮趣的自然幸运物。
Creativity naturally attracts wealth, MONLING brings good fortune.
The inspiration for MONLING comes from the English word "MONEY" for money and the pinyin of "LING" in Ganoderma lucidum.
The pronunciation of "MONLING" and "MONEY" is similar, symbolizing sudden wealth. The word "Ling" has a dual meaning. It represents both the Ganoderma lucidum and the expectations for this newly acquired asset, hoping that it will make people feel happy and work hard to make money. It's truly "ling". Ganoderma lucidum has always been a symbol of immortal objects in Chinese culture. By combining it with creative design, we hope to create a trendy and natural lucky object.