植物生活方式品牌&单品开发打造
Client/
PAP
Date/2023-2024
Team/
设计总监：Locke
视觉设计：Locke inko
动态呈现：inko
图像摄影：Locke inko PAP
Service/
PLANT A PLAN 是一个自然点轻生活创意品牌。被大自然激发脑洞，捕捉捉生活中的不显眼，我们创造玩趣生活文创产品。解救乏味日常，让我们凡事有趣点、自然点。
Explore the wonderful resonance between nature and life with plants as the clue.
PLANT A PLAN is a creative brand for a natural and light lifestyle. Inspired by nature, we capture the inconspicuous aspects of life and create fun and interesting cultural and creative products for daily life. Rescue the dull daily life and let's make everything more interesting and natural.
Yilu Ping 'an combines "deer" and "apple" to create a new product form. From a distance, the product looks like a small tree, with a deer as the trunk and apples as the fruits. The fun and intimate design can bring consumers a sense of security and comfort no matter in which scene it is placed.
希望你继续兴致盎然的和世界相交，一直在开满鲜花的路上前行，我会伴你左右。养一朵花，也是养一个人，花草相伴，是一种长久的陪伴。
Stay with time and be accompanied by flowers and plants
I hope you will continue to interact with the world with great enthusiasm and keep moving forward on the road full of flowers. I will be by your side. Raising a flower is also raising a person. The company of flowers and plants is a kind of long-lasting companionship.
MONLING灵感来自金钱英文“MONEY”和灵芝中灵的拼音“LING”。MONLING和MONEY读音相近，寓意暴富;灵一词双义，既代表灵芝，也代表对这个新进招财物的期望。
灵芝一圈圈的云纹，被称为瑞征&庆云，形状如同一把如意，有着“吉祥如意”的含义，同时也传递着给消费者“转好运”的视觉感受。
Creativity naturally attracts wealth, MONLING brings good fortune.
The inspiration for MONLING comes from the English word "MONEY" for money and the pinyin of "LING" in Ganoderma lucidum. The pronunciation of "MONLING" and "MONEY" is similar, symbolizing sudden wealth. The word "Ling" has a dual meaning. It represents both the Ganoderma lucidum and the expectations for this newly acquired asset.
The circular cloud-like patterns of Ganoderma lucidum, known as auspicious and joyous clouds, are shaped like a ruyi, carrying the meaning of "good luck and happiness", and also conveying to consumers the visual perception of "turning good luck around".
从花盆入手结合产品创意内容-配备装饰毛球&圣诞吊卡，视觉上通过圆球点缀，点亮节日氛围。外包装设计上通过多层次感的圣诞树图形，传递不止圣诞的视觉概念。
A real living Christmas tree.
Starting from flowerpots and combining with product creative content - equipped with decorative pom-poms & Christmas hanging cards, visually decorated with round balls to brighten up the festive atmosphere. The outer packaging design conveys the visual concept of more than just Christmas through multi-layered Christmas tree graphics.
保留MONLING招财灵的核心视觉与寓意的同时，结合毛绒材质，塑造不一样的毛绒产品。创意元宝形态寓意财源广进，创意磁吸金币，让产品无论放在哪里都处处皆财位。怀抱中的可爱盆景，家居中的点睛之处，事业上的聚财加薪。
A plush product derived from the best-selling creative and naturally attractive item MONLING.
While retaining the core visual and symbolic meaning of MONLING's wealth-attracting spirit, it combines the plush material to create a unique plush product. The creative gold coin shape symbolizes a continuous flow of wealth. The creative magnetic gold coin ensures that no matter where the product is placed, it is always a place of wealth. The lovely bonsai in your arms, the finishing touch in your home, and the source of wealth and salary increase in your career.