美瞳品牌电商全案
Client/
Puff Girl
Date/2023
Team/
项目策划：梁楚豪
设计总监：Mint
视觉设计：Mint inko 梁楚豪
动态呈现：inko 0663
三维呈现：Locke inko
Service/
围绕此次Puff Girl的首次进驻电商平台,我们从0到1的为品牌重新梳理了品牌原有的视觉资产,将其与全新的电商系统进行调性上的兼容。
Puff Girl认为完整的购买体验是品牌的差异化竞争优势,我们基于这点,为品牌电商视觉制定了专属视觉策略,以「陪伴式治愈美学」为策略基本，营造出闺蜜间轻松的对话氛围，让每一个顾客都能感受到闺蜜陪伴式的服务体验,增加用户情感粘性。
Puff Girl focuses on trendy beauty eye color lenses. The brand has accumulated years of offline channel advantages in the private domain and officially entered the Tmall flagship store in 2023. Brand standardization is gradually becoming a trend in the beauty contact lens industry.
For Puff Girl's first entry into the e-commerce platform, we reorganized the brand's original visual assets from scratch and made them compatible with the new e-commerce system in terms of tone.
Puff Girl believes that a complete purchasing experience is the brand's differentiated competitive advantage. Based on this, we have formulated an exclusive visual strategy for the brand's e-commerce visuals. With "companition-style healing aesthetics" as the basic strategy, we create a relaxed dialogue atmosphere among best friends, allowing every customer to feel the companition-style service experience of best friends and increase users' emotional stickiness.