高端线咖啡杯包装设计
Client/
TOMORO COFFEE
Date/2024
Team/
设计总监：Mint
视觉设计：Mint
Service/
随着品牌成长，以及消费者对品质、美学体验与文化认同的需求不断提升，TOMORO COFFEE 推出 PREMIUM 店型，以探索更高端的产品价格线。
此次包装设计汲取印尼花卉文化灵感，将地域特色与自然轻奢美学融合，旨在营造兼具文化温度与感官享受的高端咖啡体验。
TOMORO COFFEE originated from Indonesia. Since its establishment in 2022, it has risen rapidly. In just two years, it has opened over 600 stores in the country and ranked among the top three coffee chain brands in Indonesia, earning the title of "the Indonesian version of Luckin Coffee". The brand entered the market with its cost-effective Arabica coffee (averaging $1.5 to $2) and quickly won the favor of young consumers.
As the brand grows and consumers' demands for quality, aesthetic experience and cultural identity continue to rise, TOMORO COFFEE has launched the PREMIUM store model to explore a more high-end product price line. This packaging design draws inspiration from the floral culture of Indonesia, integrating regional characteristics with the aesthetic of natural light luxury, aiming to create a high-end coffee experience that combines cultural warmth and sensory enjoyment.