袋泡茶品牌-系列包装设计集合
Client/
不听茶
Date/2021-2022
Team/
设计总监：梁楚豪
视觉设计：梁楚豪 Mint
插画呈现：Mint
动态呈现：inko
三维呈现：梁楚豪
Service/
我们为“不听茶”打造了多个系列的产品包装设计，以不同茶香与果香的组合呈现品牌的多样气质。产品涵盖「冷泡西柚茉莉」、「凤梨乌龙」、「牛奶乌龙」、「可可风味红茶」、「芒果乌龙」、「白桃乌龙」及「多口味茶包组合」，在整体视觉上通过色彩与图形的节奏变化，传递轻盈、自然、富有层次的袋泡茶体验。
Not listening to tea, a fruit tea brand dedicated to making good tea. The brand focuses on bagged tea based on tea flavor and accompanied by a hint of fruity aroma. Its characteristics are low bitterness and astringency and a light fruity scent. Buting targeted its audience at users who "don't like pure tea but are willing to try tea with a hint of fruity aroma". We have created multiple series of product packaging designs for "Buting Tea", presenting the brand's diverse character through the combination of different tea and fruit scents. The products include "Cold-brewed Grapefruit Jasmine", "Pineapple Oolong", "Milk Oolong", "Cocoa-flavored Black Tea", "Mango Oolong", "White Peach Oolong" and "Multi-flavor Tea Bag Combinations". Through the rhythmic changes of colors and graphics, the overall visual effect conveys a light, natural and layered tea bag experience.
「冷泡西柚茉莉」、「凤梨乌龙」、「牛奶乌龙」
Cold-brewed grapefruit jasmine, pineapple Oolong and milk Oolong are three new flavors developed by Buting Tea. For the overall design, we hope it is vibrant and relaxing. In the packaging design, we only used flavor graphic elements to enhance the main visual effect. On the peripheral materials and promotional pages, we consistently use a combination of graphics and lines to maintain the overall design. The relaxed arrangement of the fonts creates a visual sense of breathing. The peripheral materials and the kv promotional application use illustration scenes corresponding to the flavors of beverages, overall conveying a pleasant and refreshing taste atmosphere, enhancing the visual association effect during the dissemination.
「可可风味红茶」
Cocoa-flavored black tea is a new attempt in the category of brewed tea. The brewing method is different from the traditional one. Just soak the tea bag in milk for 5 minutes, and you can make a cup of rich and smooth cocoa-flavored milk tea by yourself. The honey-scented black tea base, combined with the aroma of cocoa and blended with rich milk, is simply wonderful.
「白桃乌龙」「芒果乌龙」
芒果乌龙以清新乌龙为底，融入热带芒果的饱满甜香，口感明亮清爽；白桃乌龙则以柔和茶香衬托白桃的细腻芬芳，层次温润轻盈。
设计以食欲感为出发点，运用马卡龙色作为主色调，在包装中央加入对应口味的水果插画，形成视觉焦点，强化“看得见的果香”印象。
The 2.0 series of the color box focuses on the brand's two newly launched bagged fruit teas - "Mango Oolong" and "White Peach Oolong". With a more recognizable packaging visual, it creates a signature flavor image of Buting Tea. Mango oolong is based on fresh oolong and infused with the rich and sweet aroma of tropical mangoes, offering a bright and refreshing taste. The white peach oolong tea, with its gentle tea aroma, sets off the delicate fragrance of the white peaches, creating a warm and light layer. The design starts from the sense of appetite, uses macaron color as the main tone, and adds fruit illustrations of corresponding flavors in the center of the packaging to form a visual focus and strengthen the impression of "visible fruit aroma".
「多口味茶包组合」
设计上以多彩拼接为视觉语言，取自各口味水果插画的色调进行节奏化排列，让消费者一眼即可感知「多种口味」的丰富层次。
它不仅是一盒茶，更是一场关于不听茶多款精心研发口味的集合旅程，让每一次冲泡都充满期待与惊喜。
The combo set takes "harvesting multiple flavors at once" as its core concept, gathering a variety of popular tea products from the brand, making the tea-drinking process more enjoyable for exploration and sharing. The design adopts a visual language of colorful splicing, rhythmically arranging the tones taken from the illustrations of various flavors of fruits, allowing consumers to perceive the rich layers of "multiple flavors" at a glance. It is not merely a box of tea, but a collective journey of multiple carefully developed flavors of Buting Tea, making every brew full of anticipation and surprises.