优酸乳 — Outwit Design

优酸乳×舞台综艺
联名限定款包装设计

Client/
优酸乳

Date/2023
Team/
设计总监：Mint
创意总监：Y8
视觉设计：Mint Y8
三维呈现：Locke
Service/ #包装设计

为优酸乳独家冠名综艺「舞台2023」打造联名限定款包装，以优酸乳旗下两款新口味「贵妃荔枝味」与「如意杏子味」进行创意发散，将背面包装定制化打造专属NFC音乐打卡墙。
我们为这次的联名款定制了专属的包装规范，基于整体包装规范下进行创意的延伸，将6种音乐派对的氛围进行系列化的视觉呈现，用年轻活力的多巴胺配色，唤醒这个夏日末尾最后的音乐浪潮。

For the exclusive title sponsor of the variety show "Stage 2023" by You Suanru, a limited edition packaging was created. The packaging was creatively expanded based on two new flavors of You Suanru, "Empress Lychee Flavor" and "Ruyi Apricot Flavor", and the back packaging was customized to create an exclusive NFC music photo wall.
For this collaboration, we have customized an exclusive packaging standard. Based on the overall packaging standard, we have extended the creativity and presented the atmospheres of six music parties in a series of visual elements. With the youthful and energetic dopamine color scheme, we aim to awaken the last music wave at the end of this summer.