抖音-时髦精 — Outwit Design

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抖音-时髦精风向标
活动视觉形象

Client/
抖音

Date/2024
Team/
项目策划：梁楚豪
设计总监：inko
创意总监：Locke
视觉设计：梁楚豪 Locke Mint inko
插画呈现：Mint
视频素材：抖音

Service/#活动运营视觉设计 #周边物料设计

北京市朝阳商务局与抖音心动风向标联合发起北京「时髦精风向标」主题活动，通过创意快闪、巨型装置和专属打卡地图，将北京的独特城市文化与时尚元素无缝融合，带领用户一站式解锁北京本地吃喝玩乐的新潮去处，吸引无数“时髦精”们前来打卡。
话题#打卡北京时髦Citywalk路线热度更是一路飙升，成功登顶北京同城TOP1，成为备受瞩目的潮流趋势。

The Chaoyang Municipal Bureau of Commerce of Beijing and Douyin Xindongfengbiao jointly launched the "Beijing Fashionista Trendsetter" theme activity. Through creative flash MOBS, giant installations and exclusive check-in maps, it seamlessly integrates Beijing's unique urban culture with fashionable elements, leading users to unlock the latest local places for dining, entertainment and leisure in one stop, attracting countless "fashionistas" to come and check in.
The topic # Checking in at Beijing's Trendy Citywalk Route has seen its popularity soar, successfully topping the list of the top spots in the same city of Beijing and becoming a highly anticipated trend.