抖音-燃雪越冬 — Outwit Design

抖音-燃雪越冬风向标
活动视觉形象

Client/
抖音

Date/2024
Team/
设计总监：Mint
视觉设计：Mint inko Locke 梁楚豪
图片素材：抖音

Service/#活动运营视觉设计 #周边物料设计

「燃雪越冬风向标」玩转京津冀雪场掀起短逃补雪趋势，由北京市体育产业协会携手天津市冰雪运动协会、河北省冰雪运动协会，联合抖音生活服务共同推出了“燃雪越冬风向标”活动，优选京津冀周边雪场和冰场，为渴望在繁忙生活中寻找片刻精神出口的人们，提供了冬日短逃的“补雪”指南，共同助力京津冀区域冰雪产业发展。
「燃雪越冬风向标」，通过全方位的互动，成功搭建起了链接平台与用户的桥梁，拉动京津冀区域“冰雪经济”生意增长，也为消费者制造了轻松疗愈的短途滑雪体验。同时也激发了更多人对滑雪的热情，为冰雪运动的推广普及贡献了力量。

The "Snow Burning Winter Barometer" campaign has sparked a trend of short-run snow replenishment at ski resorts in the Beijing-Tianjin-Hebei region. Jointly launched by the Beijing Sports Industry Association, the Tianjin Ice and Snow Sports Association, the Hebei Ice and Snow Sports Association, and Douyin Life Services, the "Snow Burning Winter Barometer" event has carefully selected ski resorts and ice rinks around the Beijing-Tianjin-Hebei region, providing a spiritual outlet for those who long for a moment in their busy lives. It provides a "snow replenishment" guide for short escapes in winter, jointly promoting the development of the ice and snow industry in the Beijing-Tianjin-Hebei region.
"Snow Burning Winter Barometer" has successfully built a bridge connecting the platform and users through all-round interaction, driving the growth of the "ice and snow economy" business in the Beijing-Tianjin-Hebei region and creating a relaxing and healing short-distance skiing experience for consumers. It has also ignited more people's enthusiasm for skiing and contributed to the promotion and popularization of winter sports.