活动视觉形象
Client/
有点台州
Date/2022
Team/
设计总监:Y8
视觉设计:Y8
动态呈现:inko
Service/
在「浪个灵湖」主题字设计中,融入“散步行走”的细节特征,直观传递户外活动的场景联想,字体节奏处理的充满律动感,营造出舒适活泼的视觉氛围。在主视觉画面中,浓缩“灵湖公园”的自然环境,让细节和谐地融入到绿树、草地、天空中,出现在公园内随处可见的氛围装置上,呈现出悠闲惬意的状态彷佛与大家一起在公园中散步奔跑,尽情享受户外时光。
"Langge Linghu" is a large-scale outdoor event held in Linhai Linghu Park in Taizhou. It features a market, a dance party, cycling, a children's park and other activities. It combines wild and natural life scenes with rich activity forms, leading a new trend of outdoor life.
In the design of the "Langge Linghu" theme characters, the detailed feature of "walking and strolling" is integrated, directly conveying the scene association of outdoor activities. The font rhythm is handled with a strong sense of rhythm, creating a comfortable and lively visual atmosphere. In the main visual image, the natural environment of "Linghu Park" is condensed, and the details are harmoniously integrated into the green trees, grassland and sky, appearing on the atmosphere installations that can be seen everywhere in the park, presenting a leisurely and pleasant state, as if strolling and running in the park with everyone, enjoying the outdoor time to the fullest.