联名限定长袖T恤设计
Client/
网易
Date/2024
Team/
设计总监：Locke
视觉设计：Mint Y8
图片素材：网易-巅峰极速
Service/
我们设计核心聚焦于 “双生引擎，潮速共振” 的理念，通过分别为两款车型打造了独特的视觉内容，将赛车的性能美学与潮酷的穿搭感受深度融合。
车型一：围绕ACURANSX更现代的视觉印象，结合时尚的字体设计与具有视觉冲击力的画面动线，表达ACURA NSX的速度感与潮酷感。
车型二：围绕HONDA S2000复古流行、日式的视觉调性,通过衬线元素与手写风格的字体与主题车型相结合，并加入画面分格展示车辆更多的经典细节，营造复古流行的视觉氛围。
This project is a crossover collaboration between NetEase's racing game "Racing Master" and Honda, using trendy apparel as a medium to extend the thrill of speed from the game and the unique spirit of Honda's two legendary models—the ACURA NSX and the HONDA S2000—into the real world.
Our design centers on the concept of "Twin Engines, Trendsetting Resonance," creating distinct visual content for each of the two models to deeply integrate the performance aesthetics of the racing cars with a cool, fashionable wearing experience.
Model 1: Focusing on the modern visual impression of the ACURA NSX, we combine stylish typography with visually impactful dynamic lines to convey the speed and edgy coolness of the ACURA NSX.
Model 2: Emphasizing the retro-pop, Japanese-inspired visual tone of the HONDA S2000, we incorporate serif elements and hand-written style fonts to complement the featured model. Additionally, segmented panel layouts are used to showcase more classic details of the vehicle, creating a retro-pop visual atmosphere.