Mikko联名系列美瞳包装设计
Client/
美若康 miacare
Date/2024
Team/
项目策划：Y8
设计总监：Mint
创意总监：Y8
视觉设计：Mint Y8 梁楚豪
动态呈现：inko
三维呈现：Locke 梁楚豪
Service/
美若康已凭借医疗级材料技术在专业领域建立认知,但面临两大核心挑战:一是消费者对「硅水凝胶」存在理解门槛,科技感削弱情感共鸣;二是面临彩瞳市场年轻化压力,需抢占Z世代“精致悦已”消费场景。
基于品牌增长目标,精选6款经典热卖产品,与日本萌系IP形象「Mikko」进行联名合作,为品牌产品建立“舒适时尚”的双重感知,实现新突破。
Miacare, launched by Bena Materials in 2015, is an eye health brand that pioneeredsilicone hydrogel colored contact lenses. Driven by a commitment to ocularwellness, Miacare develops high-oxygen permeability contact lenses, deliveringoeauty through premium,health-conscious materials
While Miacare has established professional recoanition through its medical-gradematerial technology, it faces two core challenges:Consumers find "silicone hydrogeltechnically complex, hindering emotional connection;The brand must capture GenZ's "precise selfindulgence" consumption trend amidst a rapidly youth-orientedcolorec ens market.
To achieve brand growth obiectives, Miacare strategically partnered with japan'siconic kawaii lP Mikko for a co-branded collection featuring six best-selling products,positioning this collaboration as a breakthrough initiative.
6款产品统一选用Mikko拥抱六边形气泡的亲近姿态形成，系列感记忆点,并强化「亲形成系密接触感」,使专业科技在治愈系视觉中完成信任跃迁。
With the low-saturation oxygen color spectrum, using healing natural colors such as light dome blue, mist powder, and bud green, the natural healing power of Mikko and the genes of Meiruo Kangji reach a consensus in the refreshing breathing sensation.
The six products all adopt the close posture of Mikko embracing hexagonal bubbles to form a series memory point, and enhance the "close contact sensation of the intimate formation series", enabling professional technology to complete a trust leap in the healing visual style.
可爱溶解技术理解门槛,用场景激发少女共鸣,用信任支撑消费决策。最终以「痛点刺激→技术治愈→情绪买单」的3步导购路径,让可爱成为最虽卖货引擎。
Based on Mikko's Japanese healing power, the "Oxygen Sense Accompanying Aesthetics" visual system is constructed. With the light blue oxygen sense tone as the base (the collision of tech blue and girl pink), plant elements are used to decorate the picture. The hand-drawn texture outline and the model form a fresh and dreamy product display picture, arranged in a rhythmic rhythm. Even when browsing a long page, it will make the consumption decision more breathable.
The cute dissolution technology understands the threshold, evokes the resonance of young girls with scenarios, and supports consumption decisions with trust. Ultimately, with the three-step shopping guide path of "pain point stimulation → technical healing → emotional purchase", cuteness becomes the most powerful sales engine.