女装品牌全案升级
Client/
这珥 ZERE
Date/2024
Team/
项目策划：Locke
设计总监：Locke
创意总监：inko
品牌策略：Mars
视觉设计：Locke inko
动态呈现：inko
Service/
这珥基于流行穿搭研究，开拓“穿搭师精选+穿搭专家服务式”的消费驱动型模式，以穿搭公式为基调，追求融入生活的流行，在国货势能兴起的当下，这珥致力打造新时代女性穿搭衣橱。
The women's clothing brand, Zhe'er, was founded in 2016. Initially, it was a boutique focused on women's clothing. This upgrade will transform it into a "fashion expert" brand.
Based on trendy fashion research, Zhe'er has pioneered a consumer-driven model combining "stylist selection and expert service." Based on a styling formula, Zhe'er pursues a fashion approach that integrates into everyday life. In a time of rising domestic product momentum, Zhe'er is committed to creating a wardrobe for women of the new era.